Dear ZoliPet Family,

As we write this letter, our hearts are filled with both gratitude and anticipation. Gratitude for your unwavering support and trust along the way, and anticipation for a long-awaited surprise we are about to unveil—our all-new, painstakingly crafted product.

To ensure this surprise is presented to you in the most perfect way possible, we have made an important and carefully considered decision: as our new product officially launches on the crowdfunding platform, we will temporarily close the purchasing options for our existing products on our official website. Once the crowdfunding campaign for the new product has successfully concluded, the purchasing functions on our website will be fully restored.

We know this decision may cause inconvenience for some new friends, and for that, we offer our sincerest apologies. Therefore, we want to explain, with full transparency, the reasons behind this choice.

For many, running an online store seems simple: just list, sell, and ship. But behind the scenes, for a small startup team like ours, it's a constant and demanding test of making the right trade-offs.

First, it's a trade-off of funds and energy. Maintaining a global online store requires continuous and significant investment. To ensure every visit you make is smooth and every payment is secure, we need to cover high server bandwidth costs from cloud providers; to ensure every payment you make is absolutely safe, we have to pay considerable transaction commissions to payment gateways like Stripe and PayPal; and to ensure products can cross oceans and arrive safely in your hands, we must dedicate immense energy to international warehouse management and logistics coordination. For a team that has yet to achieve large-scale profitability, these are real, daily expenses that require careful planning.

Second, and more importantly, it's a trade-off between "good enough" and "exceptional," and this goes to the heart of our quality control lifeline.

The quality of ZoliPet is something you can all see. This quality doesn't come from luck; it comes from our almost stubborn insistence on every single detail. Our team members aren't just customer service and operations staff; we are the first line of quality inspectors. For every batch of products that arrives at our warehouse, we insist on personally unboxing and testing them to ensure that what reaches your hands is the perfect piece of work we are proud of. This commitment to quality control takes up a significant amount of our time and energy.

At the same time, our upcoming new product is an innovation into which we have poured our entire hearts. A successful crowdfunding campaign demands 120% of our commitment—every dollar of our budget must be precisely allocated to the preparation and promotion of the new product; every member of our team must be fully engaged in the "battle" of communicating and interacting with our users.

We therefore face a very real choice:

Do we spread our limited energy thin, handling the daily sales and quality control of existing products while "making time" for the new launch, ultimately doing both things just "okay"? Or do we concentrate all our firepower to do the one thing that is critical to our brand's future, "perfectly" and to the best of our ability?

For ZoliPet, the answer is always the latter. We cannot tolerate a scenario where our focus is divided, causing the quality of your existing after-sales service to suffer. Nor can we accept launching our proud new product in an imperfect state because our quality control time was compromised.

Therefore, this temporary pause is the most responsible choice we can make to uphold our promise of being "uncompromising."

Of course, we will not let our loyal friends who truly need our existing products down. Although we must pause the automated online store to reallocate resources, we have kept a manual processing channel open for you. During this period, if you genuinely need to purchase our existing products again, please feel free to send an email to our official address at info@zolipet.com. Once we receive your email, a team member will personally guide you through the ordering process.

During this period, our commitment to all our old friends who already own a ZoliPet product will not change in the slightest. Our after-sales service will continue to operate at full capacity. If you encounter any issues during use, please do not hesitate to contact us by email. Our team and I will always be here to provide the most timely and heartfelt support for you and your little ones.

This temporary pause has also given us an opportunity to reflect and think about things that are more important than just business—that is, you, and the sparkling moments you share with your beloved pets.

We have received countless photos and stories from you. Every smiling face, every gentle cuddle, is the greatest affirmation of the ZoliPet brand. We are deeply moved and, with your consent, plan to create a brand-new section on our website in the near future, dedicated to showcasing these unique and beautiful moments created by you.

This connection has also inspired us to think about how we can do more for this community.

Therefore, we have decided to launch a new, non-commercial charity initiative—"Pet's Journey Home." We will use our limited platform resources to help lost pets find their way home through various information channels. Of course, if you or a friend is experiencing the pain of a lost pet, please feel free to contact us. We will post missing pet information on our website and social media, free of charge.

Because we firmly believe that the core of ZoliPet is not just about products, but about connection and guardianship.

Finally, thank you once again for your understanding and support. Please trust that every bit of our focus at this moment is dedicated to presenting you and your beloved pet with an even more worthy surprise in the near future.

Let us look forward to an even better reunion, soon.

Sincerely,

The ZoliPet Team